Apple eases EU app tracking prompts as the bloc’s platform rules reshape mobile advertising. Apple will let EU apps use less-alarming tracking-consent screens starting Sep. 17, according to TechCrunch. The change follows pressure from developers over the wording and design of consent prompts, which can affect ad targeting and user opt-in rates. Key takeaway: Small interface changes in Europe can have outsized effects on app monetization and the balance of power between platforms and developers. 🔗 https://techcrunch.com/region/europe/ #SaaS #EuropeanTech #Fintech